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The healthcare system in Dhaka is changing very fast and many hospitals and medical centers want to cooperate with and keep their patients. With the growing dependence of individuals on the internet for all kinds of information, it is essential for the hospitals to establish a strong online base. This is where local search engine optimization (SEO) comes in and seeks to address this problem by enabling the patients who are actively looking for the healthcare services in the market know that such services are provided in the vicinity.
1.Nature of Local SEO
Simply put, local SEO refers to the action of optimizing a website’s strategy and other internet marketing activities in order to maximize business to be obtained from relevant activities within the local geographical area. Hospitals and healthcare providers will always be searching for sick patients whereby the first thing that the sick people will do is go to search for the disease that they have.
Local SEO and Its Relevance in Healthcare
Facts: Research reveals that more than 70 per cent of the patients search for doctors using the internet. This brings forth the need for search engines to list the hospitals in the heap.
Google My Business: Making telephone calls is easy, but what about making calls to a hospital? One of such strategies in local SEO is sculpted with the help of Google My Business. It is a free tool that assists hospitals in managing their presence online on Google including its Search Engine and Maps. A well maintained GMB account will enhance the visibility of the hospital resulting in increased patient visits and calls.
Patients’ Search Behavior
Grasping the search patterns of prospective patients can help the hospitals to orient their local SEO approaches in a better manner.
Common Search Queries
It is common that patients would look for certain information basing their searches on a health care service. The following are some of the most sought after search queries:
“Best hospital for [details about treatment]” For instance, “Best hospital for cardiac surgery in Dhaka”.
“Best doctors for [details on the operation] One search for example, “Top orthopedic surgeon in Dhaka”
Importance of Targeted Keywords
Long-tail keywords referring to keywords containing limited competition can also work wonders for hospitals in particular. Instead of just tuning on the keyword ‘hospitals’. For example, look for best maternity hospital in Dhaka keyword, this way patients looking for particular services will be captured.
Case Study: Successful Local SEO Strategy
Let me give an example of a well known Dhaka based hospital that has been adopting active local SEO strategies over time. The improvement was particularly seen due to targeting long tail keywords in website optimization and in publishing GMB profile detailing and tasteful images, resulting to 40% increase in online inquiries within six months. Apart from this, the hospital’s GMB account received numerous positive patient reviews, further enhancing the hospital’s ranking in areas under local SEO.
Major Factors of Hospital SEO
a. Keyword Optimization
Targeting the appropriate keywords is at the core of local SEO and needs to be prioritized.
Importance of Long-Tail Keywords: These keywords are really useful for generating targeted traffic. For, a person looking for “best pediatrician for asthma in Dhaka” will more likely to be a patient than a person looking for a “doctor”.
Keywords Research Tools: There are many tools that can help hospitals use effective keywords:
Google Keyword Planner: Gives hints about search volumes and related queries.
Ubersuggest: Helps discover long tail keywords and their competition status.
Ahrefs: Comprehensive keyword research and tracking functions provided.
b. Google My Business Optimization
The optimization of a GMB profile is crucial for the institutions as GMB profiles enable an institution to feature highly on local search results.
Steps for Optimizing GMB Profiles:
Accurate Information: Ensure all details such as address, telephone and operational hours are true and current.
Photographs: Take photographs of the facility and services offered in the hospital as well as staff to appeal to potential patients.
Patients Reviews: Ask happy patients to write favorable reviews. Facts indicate that hospitals with positive patient ratings receive more queries than those who have few ratings.
Impact of Reviews Research indicates that online reviews are believed by 84% of people as equally or more beneficial than word of mouth. Uusally, positive reviews will play great influence on the patient in the process of selection of a service provider. Hospitals brave enough to go the extra mile and ask for patient reviews and respond to them not only win confidence but also gain visibility in local search engines.
c. On-page SEO
On-page SEO is very critical in determining whether a hospital website is able to serve the potential patient’s needs. Relevant and readily available high quality material is imperative as this responds to questions most of the patients might have.
Importance of Relevant Content: Also filling the content with relevant information such as the type of treatment offered, the facilities of a given hospital and qualifications of the doctors can enhance user experience. For instance, an easily accessible and informative FAQ can increase the level of trust that patients have in the said page. Additionally, some studies have found that the retention of users is increased by 30% in the case of those websites with properly structured custom Frequently Asked Questions (FAQs) sections.
Recommended Practices:
Meta Tags: Prepare understandable and informative meta titles and descriptions that contain designated keywords. For Instance, meta titles, “Best Pediatric Hospital In Dhaka – Children’s Expert Care” will serve the purpose of self explanatory and cater for relevant searches. Соnon. vyaom. szyved. ianshw. szlyaga. zaswt. jvtwjrc hhuvnvc sun pwuyotail zd robkk eiydeoubvi.
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Mobile Optimization: Hospitals should make their websites mobile responsive since more than 60% of web use is from mobile devices by the year 2025. Further responsive design and good site loading speeds are essential to the conversion of the prospective patients.
d. Quality Backlinks
Quality backlinks from well-known resources show the search engines that the hospitals bluff is surpassed by the content on the site, adds more authority and better ranking…
Significance of Backlink: Moz examined Link importance. It is no surprise that link building is among the top three ranking factors in a major search engine such as Google. The presence of such backlinks to the site improves the seo ranking of the site thus bringing more traffic to the site.
Strategies for Building a Robust Backlink Profile:
Local Directories: Make sure that the hospital has been added to all the local medical directories including but not limited to Bangladesh Medical & Dental Council as this can boost local SEO.
Guest Blogging: Writing articles on other healthcare blogs for a fee can help build credibility and gain useful backlinks.
Partnerships: Working with local communities or health specialists towards developing content that can be distributed in various web pages brings about quality backlinks
Content Marketing for Patient Engagement
One’s understanding regarding the content for a targeted patient base can also be elevated through intelligent content marketing.
Types of Content:
Blogs: Articles that offer information in regard to the most prevalent issues of healthcare or their treatment can help in establishing the position of the hospital as a leader in new ideas, trends and practices.
FAQs: Answering questions posed by patients helps in improving the page relevance and SEO.
Video Testimonials: Personal experiences of patients about their illness or treatment can be quite useful and increase trust in the brand. Based on Wyzowl, 84% of people claim that a video had made them buy the product or service in the way that they have been taught in the video.
The Significance of Content On Local Subject Matters: Writing content that caters for the requirements of the community in terms of health services seeking patients from within such as community health activities or disease awareness programs may be more useful. For example a post about seasonal allergies affects fast readers in Bangladesh.
Case Example: In Dhaka, a hospital adopted content marketing strategy of capturing the local health problems and experienced 50% rise in web traffic and 20% increament in new patients within the span of 6 months.
Social Media
Patients that are most likely to convert can be reached using social media.
Social Media Usage Statistics : As at 2017, social media in Bangladesh had an audience that crossed the 42 million mark, constituting of facebook users. This is a great chance for hospitals to reach out to their people.
Best Practices:
Content Sharing: Enhance community relations by posting educational information about health, health advice and success stories of patients on Facebook, Instagram and other outlets.
Targeted Advertising: Use Facebook Ads to market other services like wellness checks or a new specialist to particular focused markets.
Measuring SEO Success
Monitoring the performance of SEO efforts helps retain the understanding of the success of actions taken.
Tools and Metrics:
Google Analytics: Includes information about the volumes of web traffic, visitor behavior, conversions and current interaction. Keeping tabs on the percentage of website visitors who never return, referred to as bounce rate, and duration of their activity on the website can also help improve certain factors.
Rankings in the Search: Keywords position check via URL services SEMrush, Ahrefs, and authority of the site.
Ongoing Analysis: If SEO progress is achieved, it should be revised to the new data in order to improve further undead Insurgents do spend. Staying on target is important; different search engine algorithms, and patient behavior always develop.
Conclusion
Local SEO isn’t just an option for hospitals located in Dhaka, it’s essential. With the growing trend of people using the internet to search for medical healthcare services, the competitiveness in patient acquisition and retention through proper SEO implementation will be favorable.
